Partnership Proposal — Updated

Website Care, Hosting & Migration for Playnetic

Everything you asked — answered. Plus the full proposal and project plan for your team to review.

Prepared for
Carla Formosa
Company
Playnetic
Date
10 April 2026
Reference
BORN-2026-CARE-004

Comprehensive Care Package — €220/month

How many hours of hands-on maintenance and support are included per month?

The care package isn't structured as a fixed block of hours — it's outcome-based. We commit to keeping your site healthy, secure, and monitored. In practice, the weekly QA, plugin/core updates, security scans, backup verification, and monitoring review typically represent 4–6 hours of hands-on work per month.

The key difference from an hourly retainer: we don't clock-watch. If an update breaks something, we fix it — that's covered. You're not being asked to approve a quote for a bug that our own update process caused. It's essentially an all-inclusive based on website quality upkeep.

What's NOT included: new feature development, new page builds, design work, or substantial content restructuring. Those come from the development hours bucket.

Can you clarify the scope of the weekly QA reviews? For example, video/component breaks?

The weekly QA covers:

  • Visual check of all key pages (homepage, game pages, news/blog, contact, about, careers — we agree the full list at onboarding)
  • Form submissions — we test the contact form and any other forms to confirm they're delivering
  • Navigation and internal links — checking nothing is broken or producing a 404
  • Video embeds and interactive components (carousels, sliders, hero banners) — yes, we check these specifically since your site is component-heavy with WP Bakery
  • Mobile responsiveness spot-check on key pages
  • Plugin/theme update review — we check if updates are available, assess risk, and apply them on staging first (as your CTO recommended — though for content changes vs code changes, we'd recommend a lighter workflow)
  • Security scan review — flagging any alerts from the malware/vulnerability scanner

On top of the manual weekly review, automated visual regression testing (VRT) runs daily and after every update. If a carousel vanishes overnight — like the issue you described on our call — the VRT catches the visual change and alerts us within hours, not days.

Are there any limits on content updates, minor changes, or configuration adjustments?

Small content tweaks that come up during our weekly QA — a broken link, a typo, a misaligned image — we fix those as part of the care package. Anything under 15 minutes that's maintenance-related rather than new work.

If you're asking us to rewrite a page, add a new section, build a new layout, or restructure content — that's development work and comes from the hours bucket.

The line is straightforward: if it's (a) keeping the site working as intended, or (b) trivial — it's care. If it's changing what the site does or adding something new, it's development.

Can you provide examples of the monthly health reports?

We've prepared a sample report based on your current website using ohdear.app. If the full report is too comprehensive, we can easily configure a simpler one-page PDF version. The report covers: uptime percentage, incidents with resolution notes, updates applied with staging test results, VRT scan summary, site speed snapshot, security summary, and recommendations.

Development Hours — €800 (20-hour bucket)

For a typical landing page (e.g., for ICE), how many hours would this take? Can we build it as a duplicable template?

Two scenarios:

  • Template-based landing page (existing components, new content and imagery): 3–5 hours. This is what we'd prioritise first — one clean, reusable template with your brand elements, hero, messaging area, CTA, and flexible content blocks. Once built, duplicating it for the next event is fast.
  • Custom landing page (bespoke design, unique sections): 8–12 hours depending on complexity.

So no, a single landing page would not use up the full 20-hour bucket. With a template-first approach, you could get the template built (5 hrs) plus 2–3 event pages from it (3–4 hrs each) within 20 hours, with room to spare.

And yes — building it as a duplicable, editable template is exactly what we'd recommend. You or your colleagues can clone, swap content, and publish without needing us every time.

For landing pages that don't need CMS editing, we can build directly in HTML and publish via Cloudflare Pages — fast, lightweight, high-performing. For pages needing ongoing edits, we build within WordPress. We can also work from Figma designs produced by Sabrina from our Whitespace studio if you'd prefer a full UX/UI design pass first.

If we wanted to install a new component (carousel, interactive feature), how many hours?

Rough guide:

  • Install and configure a new plugin (carousel, slider, accordion): ~2 hours
  • Custom carousel/interactive component (matching your design language, responsive, tested): 4–6 hours
  • New page section with custom layout (team grid, partner logos, testimonials): 2–4 hours
  • Contact form rebuild or form with conditional logic: 2–4 hours
  • Speed optimisation pass (image compression, caching, lazy loading): 4–8 hours
  • Blog/news template refinement: 2–3 hours
  • Minor content or layout changes: 0.5–1 hour each

These are estimates — we confirm before starting any task so there are no surprises.

Can you handle full design and UI? Would content also be an option?

Yes to both. Within our group:

  • Whitespace (whitespace.mt) — our creative studio: UX/UI design, brand identity, visual systems. Sabrina leads design.
  • The Chado (thechado.com) — digital presence and marketing: content strategy, copywriting, campaign support.

Three options:

  • Option 1: You provide designs (from Lena) and content — we build. Most cost-efficient.
  • Option 2: Whitespace designs in Figma, you provide content — we build.
  • Option 3: Full turnkey — we handle design, content, and build. Uses more hours but you hand off completely.

For typical dev work, Option 1 is most common. For bigger pushes like ICE, Options 2 or 3 make sense when your bandwidth is stretched.

Can you provide examples of previous landing pages or components?

We'll put together two or three examples from recent client work to share with you. These will show the scope and quality achievable within a 5–10 hour window.

Care Package — What's Included

🔍

Weekly QA Review

Manual review of all key pages, forms, navigation, video embeds, carousels, hero banners, and mobile responsiveness. We check what automated tools can't.

🔄

Updates & Security

WordPress core, plugin, and theme updates — tested on staging first. Security scanning and malware monitoring included.

🤖

Automated Monitoring

Daily VRT screenshots + 1-minute uptime checks. Issues caught in seconds, not days. Full detail in the Monitoring section below.

💬

Direct Communication

Dedicated account manager with direct developer escalation. Slack, WhatsApp, or Teams — your choice. No ticket queues.

📊

Monthly Health Report

One-page PDF: uptime, updates applied, VRT results, site speed, security summary, and recommendations.

💾

Daily Backups

Automated daily backups with one-click restore. Bad update? Accidental deletion? We roll back in minutes.

Response SLA

PriorityDefinitionResponseResolution
CriticalSite down or inaccessible4 hoursSame business day
HighMajor functionality broken4 business hours1 business day
MediumCosmetic / partial issues1 business day2 business days
LowMinor tweaks1 business day5 business days

Hosting Management — €100/month

Playnetic owns the hosting account. You pay the provider, you control the relationship. We manage the environment.

Hosting Provider Comparison

FeatureKinsta Rec.SiteGround GoGeekWP Engine
InfrastructureGoogle Cloud (isolated containers)Google Cloud (shared)Google Cloud / AWS
Monthly cost~€32/mo ($35)~€41/mo ($45 at renewal)~€27/mo ($30)
StagingYes — free, one-clickYes (GrowBig+)Yes — free
Daily backups14-day retention30 copies40-day retention
CDNCloudflare EnterpriseBuilt-in (170+ loc)Cloudflare
Site isolationFull container isolationShared environmentContainer-based
DDoS protectionEnterprise gradeStandardIncluded
Support24/7 chat — WP experts24/7 chat & phone24/7 chat + phone (Pro+)

Why Kinsta: Full container isolation gives your site dedicated resources. Cloudflare Enterprise CDN delivers faster global load times and enterprise DDoS protection at no extra cost. For a B2B gaming company showcasing products to aggregators and operators, speed and uptime directly affect brand perception. We manage several client sites on Kinsta — including regulated financial services — and have deep platform experience. If your CTO prefers WP Engine, we're equally comfortable there.

Automated Testing & Monitoring

Your site uses WP Bakery and ACF with a custom theme — a setup where plugin updates frequently cause layout shifts, broken forms, or missing content. We fix that with two layers of automated protection.

LAYER 1

Visual Regression Testing

Every day — and after every update — our system takes pixel-level screenshots of ~15–20 key pages and compares them against a known-good baseline. A shifted layout, missing image, hidden CTA, or broken form triggers an immediate alert to our team. We resolve it before a visitor sees it.

Particularly valuable ahead of ICE and other events when your site needs to be flawless.

LAYER 2

Uptime & Performance Monitoring

WP Umbrella configured for 1-minute checks from multiple locations. Downtime detected within 60 seconds. Alerts route directly to our team via Slack and email.

We also track Core Web Vitals and response time trends over time, feeding into your monthly reports.

What this means for you: You stop worrying about your website. Updates happen safely because they're tested automatically. Downtime is caught in seconds, not hours. This is the level of care that lets you focus on marketing and business development.

Development Hours — €800 (20-hour bucket)

20 hours at €40/hour for new work. Hours don't expire. Additional hours billed at €40/hour.

Hour Guide — How Far 20 Hours Goes

Template-based landing page (existing components, new content)3–5 hrs
Custom landing page (bespoke design, unique sections)8–12 hrs
Install & configure a new plugin (carousel, slider, accordion)~2 hrs
Custom interactive component (built to your design language)4–6 hrs
New page section (team grid, partner logos, testimonials)2–4 hrs
Contact form rebuild / conditional logic form2–4 hrs
Speed optimisation pass (compression, caching, lazy loading)4–8 hrs
Blog / news template refinement2–3 hrs
Minor content or layout change0.5–1 hr

Example scenario: Build one reusable landing page template (5 hrs) → create 2 event pages from it (3 hrs each) → install a new carousel (2 hrs) → minor changes (2 hrs). That's 15 hours — with 5 still in the bank.

Engagement Phases

From sign-off to fully operational care in 4 weeks.

Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8+
Onboarding & Access
Wk 1
Migration & Form Fix
Wk 2
Monitoring Setup
Wk 2–3
Care Package Live
Wk 3 onwards
UK Agency Handover
30 days
Dev Hours Available
Wk 4+
1

Onboarding & Access

Week 1

Sign service agreement. Receive credentials and hosting access. Coordinate 30-day handover with your UK agency. Set up Kinsta (or confirmed host) account under Playnetic's name.

📋 Access secured, handover initiated
2

Migration & Contact Form Fix

Week 2 (3–5 business days)

Full site migration from AWS to new host. Staging verification, DNS cutover, SSL configuration. Diagnose and fix contact form deliverability (SPF/DKIM/DMARC). Post-migration QA of all pages, links, forms, and components.

🔄 Site live on new host, forms delivering
3

Monitoring & Testing Setup

Weeks 2–3

Audit key URLs. Install and configure VRT across ~15–20 pages. Set up WP Umbrella with 1-minute checks and multi-location monitoring. Configure alert channels (Slack/email). Performance baseline capture. End-to-end validation. Documentation and handover.

🤖 Automated monitoring live
4

Care Package Goes Live

Week 3 onwards

Weekly QA reviews begin. Monthly health reporting starts. Communication channel established (Slack/WhatsApp/Teams). You have a dedicated account manager and direct technical escalation path.

✅ Fully operational care
5

Development Engagement

Week 4+

20-hour dev bucket available. We recommend starting with a reusable landing page template for events like ICE. Hours drawn down as needed — no expiry.

🚀 Building & improving

Investment Summary

Monthly Recurring

Comprehensive Care Package (incl. monitoring)€220/mo
Hosting Management Fee€100/mo
Monthly Total to Born Digital€320/mo

One-Time Investment

Site Migration & Contact Form Fix€1,200
Development Hours (20-hour bucket)€800
Automated Testing & Monitoring Setup€780
One-Time Total€2,780

All prices exclusive of VAT.

Third-Party Costs (paid directly by Playnetic)

Born Digital does not mark up third-party services. We advise on the right tier and handle all setup.

ServiceProviderEst. CostFrequency
WordPress Managed HostingKinsta (recommended)~€32–45/moMonthly
Visual Regression Testing (Pro)VRTs / Diffy~€5–10/moMonthly
Uptime & Performance MonitoringWP Umbrella~€5–7/moMonthly
Estimated total third-party~€42–62/moMonthly

Why Born Digital

18+

Years of Delivery

Building digital solutions from Malta since 2008

500+

WordPress Sites

Including Government of Malta's WoPHoP programme

6

Specialist Companies

Development, cloud, AI, design, and marketing — one relationship

ISO

9001 & 27001

Born Digital (Webee Ltd) and SKIOS (Red SKIOS Ltd) — quality and information security certified

Terms & Conditions

Pricing

  • All prices in EUR, exclusive of 18% Malta VAT
  • Proposal valid for 30 days from date above
  • Development hours rate: €40/hour
  • Third-party costs billed directly by providers

Payment

  • One-time costs: 50% on sign-off, 50% on completion
  • Monthly services: invoiced on the 1st, payable within 15 days
  • Development hours bucket: invoiced on sign-off

Scope & Delivery

  • Migration timeline: 3–5 business days from access received
  • 30-day handover support from existing UK agency
  • Monthly care contract: 30-day rolling notice period
  • All work tracked and reported transparently

Ready to Get Started?

Let's lock in your care package and get the migration moving. Happy to get on a call with your CTO to confirm hosting.

Reply to This Proposal Book a Call

Calvin Briffa  ·  calvin.briffa@born.mt  ·  +356 9949 5850